In November, Kia emerged as the frontrunner in South Africa's used car market, experiencing a remarkable 25% increase in sales compared to the previous month. Much of this growth can be attributed to the popularity of the Picanto hatch, which witnessed a significant month-on-month sales surge of 20.8%.
Market Overview
Despite a slight dip of 2% in total used car sales compared to October, November saw 32,300 units sold on the pre-owned market, amounting to a value of R13 billion. Notably, the average price for used cars increased to R405,226, attributed to a drop in the average age of purchased cars from five to four years.
Top Performers
The Ford Ranger secured the top spot as the favorite choice for consumers, with 1,857 units sold, followed closely by the Toyota Hilux and VW Polo in second and third place, respectively. Other top performers included the VW Polo Vivo, Toyota Fortuner, Mercedes-Benz C-Class, BMW 3 Series, Kia Picanto, Suzuki Swift, and Ford EcoSport.
Trends in Best-Selling Models
The top-selling models showcased varying average prices, mileage, and ages. While the Ford Ranger and Toyota Hilux led in sales volume, the VW Polo boasted a comparatively lower average price. The Kia Picanto stood out with its lower average price, mileage, and age, appealing to budget-conscious consumers seeking newer models with lower mileage.
Ford EcoSport's Decline
The Ford EcoSport, previously a strong contender in the market, exhibited signs of decline, potentially influenced by its discontinuation and reduced availability in the used car market. Despite its previous popularity, the EcoSport's position in the best-seller ranks has shifted, reflecting changes in consumer preferences and market dynamics.
Conclusion
November's used car market in South Africa showcased diverse trends, with Kia leading in sales growth and various models competing for consumer attention. The market's resilience amidst fluctuations in sales volume, average prices, and model preferences underscores the dynamic nature of the automotive industry.
