Volkswagen has changed its plans in the African country. This will allow your products to enter new markets. For a long time, South Africa has been the country chosen as the only location for the production of the second generation of the Volkswagen Amarok, whose predecessor has good commercial performance. It is not yet known if the new Amarok (or other VW South Africa products) will reach the Latin American market.
While waiting for these news, from Africa some details have been known, more specifically about what Volkswagen will do and its plans. Specifically, it will make a change in its export strategy, which accounts for around 75% of the production carried out by the southern nation of the African continent.
From South Africa to Latin America
Currently, the vehicles that Volkswagen produces in South Africa are combustion (gasoline and diesel), while most of the export is sent to Europe. The managers of the German brand took into account that the "Old Continent" is much more advanced than Africa, Asia and Latin America in electric mobility.
Therefore, VW decided that the units produced in South Africa and in other countries on the African continent where it has assembly plants will be exported mainly to Latin American countries, as well as some Asian countries and the African continent itself. That is, to markets where green cars will take longer to multiply.
Martina Biene, who is the chief executive of VW South Africa, said that by 2035 there will be production of electric vehicles in Africa, but in the meantime they will probably export less to Europe than to other countries." The brand hopes to start producing battery cars in the African country towards the end of this decade.
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