The best tool in her box. She also believes that education is necessary for business, but there is no replacement for experience in a business. Experience teaches what education does not. Seeing her remarkable progress and the hard work she did in the past years, it is not the aligned stars that were the reason for her prosperity.
It was her great dedication and determination toward her business.Shannon Gahagan owned only a sporty Volvo v40 car. Then, however, marketing at South African Volvo cars, she became the marketing boss. When she was asked in an interview whether the position she currently holds is either due to pure luck or hard work, she described this series of events as if the stars had already been aligned for her.
But is this one of the main reasons for her current position in the automotive sector in South Africa? Or were there some other factors that moved her here to where she is now?
She started her early career as an independent freelance social media marketer and a manager for a little community. Observing the prosperity of her career in the automobile sales market, it is not only the fortune she had on her side but also her hard work and unbreakable discipline and determination in her work.
This hard work and unbreakable discipline took her from a little shady business community manager to being the leader of the top-selling marketing agencies in South Africa. Shannon Gahagan said she got many opportunities to work in different companies and industries. Still, she defined working in the automobile sector as her passion and dream, as she already belongs to a family of car dealers.
Despite all the other car brands out there, she chose Volvo for many reasons. The first reason was that she already had a sporty Volvo v40 car and had no complaints about it. In addition, she was greatly satisfied with the car's overall performance. Another reason was the launch of the XC90. She quickly fell in love with the Volvo product company through this car.
However, while working as the boss in the Volvo automobile company, she realized that there are specific male-dominated roles and no other woman can replace them. She finds this an issue that has stopped her growing success to a great extent.
She does not agree with such gender differences through which she cannot do certain roles. According to her, people should also recognize women in South Africa as being industrious, as women are currently operating many leading marketing brands in the state. The greatest climb in her career was through online marketing when most sales businesses underwent a digital marketing transformation during the pandemic. This was when she developed her career the most in sales.
